Brand New: Established in 1973 Transportation Alternatives (TA) is a New York non-profit organization whose mission is to “reclaim New York City’s streets from the automobile, and to advocate for bicycling, walking and public transit as the best transportation alternatives.” If you ride your bike in New York and feel a little safer with every passing day, it’s probably thanks to TA, who is also responsible for campaigns to free Central Park and Prospect Part in Brooklyn from cars, as well as championing the controversial congestion pricing initiative that would charge cars for the priviledge of driving around certain parts of the city. This week, TA introduced a new identity created by Doyle Partners — fitting since it’s not rare to spot Mr. Stephen Doyle bicycling around town in a suit.















